Ski Weld

Ski Jumpers
Ski Jumpers
2/26/1938

Ski Weld began painting covers for The Saturday Evening Post in 1937 and contributed thirteen covers in all. His style was decidedly art deco with the spirit of kicky and on the go. Ski Weld’s characters are assuredly dashing and find themselves in cosmopolitan locations surrounded by beautiful people. Weld’s thirteen covers shared marvelous stories of exotic locations and a host of entertaining sports. “Winter Vacation” dated February 10, 1940 reflects societies growing awareness of the importance of leisure time activities. It wasn’t enough to feel good, but you had to look good as well. Ski Weld managed to use strong directional light to create a sense of atmosphere while giving his figures a strong sense of movement and action.